Behind the floor
Digital Marketing Consultant
Drives online demand for a retail brand through search, social, performance media and lifecycle marketing — the person accountable for whether the website gets traffic worth having.
- Ladder position
- Rung 3
- Experience
- 2–5 years
- Annual band
- Not publishedAORE states no range
01Pay
What it is worth
Annual band
AORE has not published a salary range for this role, and none is estimated here. What the job board advertised
Highest advertised
No listing for this rung is currently on the AORE board.
02The work
What the job actually involves
- Build the digital marketing strategy across search, social and performance media
- Create, run and optimise online advertising campaigns against a budget
- Own organic search: content, technical health and the terms the brand should rank for
- Run lifecycle marketing — email, retention, win-back — off the customer database
- Report on spend, acquisition cost and return, and defend both
- Work with the store and e-commerce teams so online demand lands somewhere it can convert
03The route
How to get there
Complete 10+2 in any stream.
Take a bachelor's degree in marketing or a related field.
Add recognised digital marketing certifications — Google, Meta and HubSpot are the ones employers name.
Build two to five years of retail marketing experience; the retail context matters as much as the channel skill.
Learn to read the analytics properly. This is the one retail marketing role where the numbers are unambiguous, which cuts both ways.
04Eligibility
What employers ask for
Bachelor's degree in a relevant field, digital marketing certifications (Google, Meta, HubSpot), and typically 2–5 years of retail marketing experience.
05Skills
What matters, and why
- Performance media
- Ad spend is the fastest way to waste a marketing budget and the fastest way to prove value.
- Search
- Organic traffic compounds; paid traffic stops the day the budget does.
- Analytics
- Every claim you make in this role is checkable, so the claims had better be right.
- Lifecycle marketing
- Selling again to an existing customer costs a fraction of finding a new one.
- Retail context
- Driving traffic to a product that is out of stock in the buyer's city is worse than driving none.
06Progression
Where this sits on the ladder
Retail promotes from within more reliably than most sectors. This is the route in and the route on.
You are here
Also arrives from
Junior Digital Marketing Specialist · Digital Marketing Executive
And can lead to
Digital Marketing Manager · Senior Digital Marketing Consultant · Digital Strategy Director · Chief Digital Officer
07Training
Courses that get you here
- Advanced Diploma · 11 months · fast track 4.5 monthsAdvanced Diploma in Retail E-CommerceRunning an online business rather than an online listing. Covers channel P&L, marketplace and D2C strategy, performance marketing economics, conversion and funnel analytics, warehousing and fulfilment models, and the returns arithmetic that decides whether growth is profitable.₹76,700+ GST₹90,506 all-infrom ₹7,543/mo
- Diploma · 6 months · fast track 3 monthsDiploma in Retail E-CommerceOnline retail runs on different mechanics from a store floor: catalogue and content, marketplace listing hygiene, pricing and buy-box logic, returns economics, last-mile coordination and the analytics that tell you which of those is bleeding money.₹53,100+ GST₹62,658 all-infrom ₹5,222/mo
08Hiring now